This study grounded on computational social sciences and social psychology investigated sentiment and life domains, motivational, and temporal themes in social media discussions about robotic technologies.

We retrieved text comments from the Reddit social media platform in March 2019 based on the following six robotic technology concepts: robot (N = 3,433,554), AI (N = 2,821,614), automation (N = 879,092), bot (N = 21,559,939), intelligent agent (N = 15,119), and software agent (N = 18,324).

The comments were processed using VADER and LIWC text analysis tools and analyzed further with logistic regression models. Compared to the other four concepts, robot and AI were used less often in positive context. Comments addressing themes of leisure, money, and future were associated with positive and home, power, and past with negative comments.

The results show how the context and terminology affect the emotionality in robotic technology conversations.

N. Savela. D. Garcia, M. Pellert, A. Oksanen, Emotional talk about robotic technologies on Reddit: Sentiment analysis of life domains, motives, and temporal themes, New Media & Society 26(2) (2021) 757-781.